Mobile Websites return a better ROI than Apps
So you are going to develop an app that reaches 4% of the Cell phone market? Great idea but why not just build a great mobile website that works on all Mobile devices and if I like it a lot I’ll put it on my Iphone desktop 
Here is a blurb from Mobile Crunch
I think it goes beyond just the direct-to-consumer billing convenience, though. You can spend your time and energy and precious development resources to build a terrific platform-specific application, only to sit in frustration as it languishes in some opaque approval process. And then you get to do it all over again on the other major platforms, increasing your development costs and complexity. Or you can spend your time and energy and precious development resources making a terrific mobile-optimized view into your existing web presence. The latter choice allows you to target and receive visits from multiple mobile devices, both current and those in the works. It also allows you to push out updates that are immediately enjoyed by all your users, without requiring them to download the updated app to their device.
Written by Casey McConnell
February 3, 2010 at 5:57 pm
Posted in Mobile Marketing
