Archive for February 11th, 2010
Understanding Mobile Marketing
What, exactly, is mobile marketing? It is something that is far from simple, but it involves the use of specialized language and delivery systems to communicate directly with cell phone and mobile device users.
Let’s first look at modern Internet marketing in order to understand how mobile marketing works. Anyone who surfs the web will know that they will encounter banner ads, pop up advertisements, and clickable ads too. These are all distributed by a variety of websites and networks after the advertiser has made special arrangements with them to do so. Mobile marketing is going to work in much the same way, only it will use a different set of tools to meet the needs of the devices that consumers use to surf the Mobile Web.
The Mobile Web is a sort of secondary version of the Internet because it requires WAP or wireless access protocols and streamlined computer languages to accommodate the limited amount of data transfer and display capabilities of wireless devices. When someone surfs the Mobile Web they will encounter many of the same marketing efforts as the traditional Internet, including banner ads, but they will also receive SMS messages and clickable coupons too.
Fundamentally, mobile marketing is seeking the same results as traditional online marketing – to convert a viewer into a customer. The same click through rates are documented by the advertiser to measure the success of their mobile marketing campaign and the same sort of distribution systems will be used as well.
Because more and more consumers are using Mobile Web services on a monthly and annual basis, more and more companies are optimizing their sites for cell phones and engaging in mobile marketing campaigns too. The success rate of these campaigns is going to depend upon their choice of distributor, but in general they tend to provide very measurable results.
Written by Casey McConnell
February 11, 2010 at 9:34 pm
Posted in Cell Phone Coupons, Green SMS, Insurance SMS, Mobile Coupons, Mobile Marketing, Qittle, mobile, new media
Green Mobile Marketing Coupon
A cell phone coupon or “green coupon” is becoming the more effective and “green” way for businesses to offer coupons to consumers. Often times when a business is marketing via text message, it will provide a special offer to consumers to get them to opt in. Once the consumer has opted in, they will receive this cell phone coupon right to their phone instead of going through the hassle of cutting it out and remembering to bring it at time of purchase.
A green coupon has huge potential for a businesses’ advertising efforts. It offers the ability to target market to specific audiences—only those who are interested in the product and have opted into the service. A company will not waste money on printing coupons that go out to anyone and everyone. Also, as most people carry their cell phone at all times, there will be more of a chance they will have the cell phone coupon at time of purchase.
Because a green coupon is delivered right to a consumer’s phone, it is also more environmentally friendly than printable coupons. A person will have only those coupons that they want and all stored in their handheld device. A cell phone coupon is more convenient and with the rise of smartphones, are the marketing wave of the near future.
Written by Casey McConnell
February 11, 2010 at 9:00 pm
Another O-matic Snowboard Up for Grabs
Qittle(TM), the big little mobile marketing company out of Aspen, is giving away another O-matic snowboard as this week’s Swag Friday giveaway. Only those registered for the “Live the Dream” contest are eligible to win the Swag Friday prizes. The ultimate winner of the “Live the Dream” contest will win a year living in Aspen/Snowmass (For details, go to www.livethedreamaspensnowmass.com).
Qittle recently gave away two other O-matic boards during the Winter X-Games held at Buttermilk Mountain in Aspen.
Co-founded by pro snowboarders Todd Richards and Tara Dakides and engineer Jason Kanes, O-matic Snowboards (www.omaticsnowboards.com) focuses on “more bang for your buck” and trying to make snowboarding fun for everyone.
Shout out to O-matic crew for living their dream and helping others do the same by providing Qittle awesome boards to give away!
Written by courtneyalexasmith
February 11, 2010 at 4:56 pm
Posted in Live The Dream, Qittle, Swag Friday
