Archive for February 16th, 2010
Text Advertising
Text Advertising will soon be the biggest form of marketing for businesses. Much like email was in the early part of this century, Text Advertising is quickly gaining traction as consumers begin to demand more information directly on their mobile devices. Text Advertising is essentially two tools in one.
First, you have the ability to track all off-line advertisements by having a call to action through Text Advertising. One example of this is a business placing an ad in the local paper promoting a sale they are having over the weekend. The ad would encourage readers to text the keyword “sale” to a short code (phone number) to receive 10% off their purchase. The customer would then get an auto response with a code for 10% off that they could take directly into the store. In addition, the business advertising the promotion would be able to measure how effective the ad was in comparison with the other marketing tools it uses.
The second part of Text Advertising is building a database that a business can use to send offers and updates via text messages right to clients’ mobile devices. A database is cost effective because the customers have opted in and want to receive the messages. Email marketing also uses a database much like this but the industry average open rate is close to 2% while the text message open rate is estimated near 90% to 95%. Since most people carry their phones on them at all times, it is much easier to open a text message than an email, which for many people, is only received on a PC.
Globally, there will soon be more than 2 billion people who own cell phones, including more than 200 million in the United States. Text Advertising is a direct, personal and effective marketing medium, producing unparalleled exposure to your products and services. Is your business ready to communicate to this market via text messaging?
Qittle(TM) strives to help businesses, large and small, to reach out to this huge market and will take your business into the future of marketing and advertising…ahead of the competition. So give us a ring at 866.606.7151
Written by Casey McConnell
February 16, 2010 at 1:50 pm
Posted in Cell Phone Coupons, Mobile Coupons, Mobile Marketing, Qittle, SMS, Text, Text Advertising, mobile, new media
